Principles of Marketing, Global Edition
Principles of Marketing, Global Edition
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Omschrijving
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
Specificaties
ISBN
9781292449364
Bindwijze
Paperback
Verschijningsdatum
26 maart 2023
Aantal pagina's
768 pagina's
Afmetingen
275 x 231 x 29 mm
Gewicht
1658 gram
Uitgeverij
Pearson
Editie
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