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Principles of Marketing, Global Edition
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Description
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
Specifications
ISBN
9781292449364
Binding type
Paperback
Publication date
26 maart 2023
Number of pages
768 pages
Dimensions
275 x 231 x 29 mm
Weight
1669 grams
Publisher
Pearson
Edition
—
5% student discount
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