Strategic Marketing Planning
Strategic Marketing Planning
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Omschrijving
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
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Specificaties
ISBN
9781032463834
Bindwijze
Paperback
Verschijningsdatum
1 november 2023
Aantal pagina's
458 pagina's
Afmetingen
243 x 174 x 27 mm
Gewicht
940 gram
Uitgeverij
Routledge
Editie
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