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Strategic Marketing Planning
Strategic Marketing Planning

Strategic Marketing Planning

A Step-by-Step Approach

| 9781032463834 | Taylor & Francis Group Limited | Edition: 2

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Hardcover Online boek
€ 62,39
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Description

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Specifications

ISBN
9781032463834
Binding type
Paperback
Publication date
11 juli 2023
Number of pages
458 pages
Dimensions
246 x 174 x 23 mm
Weight
1048 grams
Publisher
Taylor & Francis Group Limited
Edition
2
 
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