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Book list
Package number: BCaPVhqu

Book list: Marketing Management Year 1

NHL Stenden Hogeschool

NHL Stenden Hogeschool / Leeuwarden / 2026 - 2027 / Marketing Management / Marketing Management Year 1
This book list was placed on Studiewinkel by your programme.

Student discount

Buy two or more different new Dutch-language textbooks in a single order and get 5% off those textbooks.

semester 1
Required
Marketing Communications: A European Perspective (Book
Marketing Communications: A European Perspective (Book

Patrick de Pelsmacker

ISBN: 9781292737225 | Edition: 1

Ordered on working days before 23.00, delivered the same day
€ 75,15 € 71,39 € 75,15
Required
Doing research
Doing research

Nel Verhoeven

ISBN: 9789024445738 | Edition: 6

 
Also available second-hand
Required
Foundations of a Sustainable Market Economy
Foundations of a Sustainable Market Economy

Guiding Principles for Change

ISBN: 9783031281853

Approximately 5-7 business days
€ 63,96 € 60,76 € 63,96
Required
Marketing Fundamentals
Marketing Fundamentals

Bronis Verhage, Marjolein Visser

ISBN: 9789001298722 | Edition: 4

 
Also available second-hand
Required
Digital Marketing Fundamentals
Digital Marketing Fundamentals

From strategy to ROI

Marjolein Visser, Berend Sikkenga, Mike Berry, Danny Oosterveer, David den Besten

ISBN: 9789001016043 | Edition: 3

 
Also available second-hand
Required
DISC training - e-learning incl. book; provisional price € 79,95.

From 2026/2027 in year 1, one time investment to be used in following years as well. Further information through the course.

Recommended
Business Model Generation
Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers

ISBN: 9780470876411

Approximately 5-7 business days
€ 30,24 € 28,73 € 30,24
Recommended, possible to borrow in library.
Recommended
Value Proposition Design
Value Proposition Design

How to Create Products and Services Customers Want

ISBN: 9781118968055

Approximately 5-7 business days
€ 30,24 € 28,73 € 30,24
Recommended, possible to borrow in library.
semester 2
Required
Procurement and Supply Chain Management
Procurement and Supply Chain Management

ISBN: 9781473779112

Approximately 5-7 business days
€ 94,61 € 89,88 € 94,61
Required
The Basics of Financial Management
The Basics of Financial Management

Rien Brouwers, Wim Koetzier, Olaf Leppink

ISBN: 9789001035341 | Edition: 6

 
Also available second-hand
Recommended
The Fundamentals of Business-to-Business Sales & Marketing
The Fundamentals of Business-to-Business Sales & Marketing

ISBN: 9780071408790

Not available
€ 42,11 € 40,00 € 42,11
If not available at Studiewinkel, purchase elsewhere.
Doing research
Doing research

Nel Verhoeven

ISBN: 9789024445738 | Edition: 6

 
Also available second-hand
Compulsory but already purchased in semester 1.
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