The Fundamentals of Business-to-Business Sales & Marketing
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Description
Shows how B2B leaders integrate approaches and technologies with techniques to find, get, and keep customers. This book introduces a sales coverage model that meets the needs of the Web-based environment while retaining the benefits that a good salesperson can bring to the table.
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Specifications
ISBN
9780071408790
Binding type
Hardcover
Publication date
16 september 2003
Number of pages
208 pages
Dimensions
233 x 163 x 19 mm
Weight
532 grams
Publisher
McGraw-Hill Professional
Edition
—
EN
NL