Exploring Innovation
Omschrijving
The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing and managing new products. Written in an accessible style, Exploring Innovation encourages studen...
Toon volledige omschrijving
The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing and managing new products. Written in an accessible style, Exploring Innovation encourages students to delve into a range of recent developments in innovation including frugal and social innovation. Extensive use of case studies provides plenty of practical examples that bring key concepts to life.
Specificaties
ISBN
9781526849663
Bindwijze
Digital (delivered electronically)
Looptijd
1 jaar toegang
Verschijningsdatum
Onbekend
Aantal pagina's
—
Afmetingen
x x mm
Gewicht
—
Uitgeverij
McGraw-Hill UK
Editie
4