Design Thinking for Business Growth

PRAISE FOR DESIGN THINKING FOR BUSINESS GROWTH "Michael Lewrick is a thought leader who has concerned himself full-scale with the development of the design paradigm. His book hits the zeitgeist and is the best definition of business ecosystem design I have read so far."

- LARRY LEIFER, Professor of Mechanical Engineering Design (ME310), Stanford University "Many people have talked about the design of business ecosystems. This book depicts impressively how to approach it."

- ASH MAURYA, Bestselling author and inventor of Lean Canvas "This book is the ultimate gateway to a better understanding of business ecosystem design, and it is well visualized."

- DAVID J. BLAND, Lead author of Testing Business Ideas "Design thinking for business growth and especially business ecosystem design are the winning formula of our age."

- GETABSTRACT, Book review, 2021 Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you'll need to make your own ecosystem a success. Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success. With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.



IF YOU ARE READY TO APPLY A NEW DESIGN THINKING MINDSET FOR REMARKABLE BUSINESS GROWTH, DESIGN THINKING FOR BUSINESS GROWTH IS YOUR ULTIMATE TOOL FOR SUCCESS.