Strategic Communication
An Introduction to Theory and Global Practice
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Omschrijving
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.
Specificaties
ISBN
9780367769291
Bindwijze
Paperback
Verschijningsdatum
16 augustus 2022
Aantal pagina's
254 pagina's
Afmetingen
x x mm
Gewicht
—
Uitgeverij
Taylor & Francis Ltd
Editie
—