How Brands Grow

This book brings science to marketing with practical findings that have been replicated, explained and generalised into 'laws' we can rely on. Until every marketer applies these learnings, there will be a competitive advantage for those who do Melding logic and science with compelling insight, this books lays out important principles that every manager should know and apply Employs an exciting evidence based approach to marketing Provides insight for all business professionals about how to market their brands effectively The author is Director of The Ehrenberg-Bass Institute which has many international big brand corporate members including British Airways, Mars, Coca-Cola, Colgate-Palmolive, ESPN, Kraft, Unilever, Procter & Gamble