Understanding the Social World: Research Methods for the 21st Century

"Understanding the Social World: Research Methods for the 21st Century is a concise and accessible introduction to the process and practice of social science research. Fast-paced and visually engaging, the text crosses disciplinary and national boundaries, pays special attention to concern for human subjects, and focuses on the application of results. As it rises to the requirements of a world shaped by big data and social media, Instagram and avatars, blogs and tweets, the text also confronts the research challenges posed by cell phones, privacy concerns, linguistic diversity, and multicultural populations.

The Second Edition discusses newly-popular research methods, highlights the fascinating work being conducted by contemporary social researchers, and includes enhanced tools for learning in the text and online."