Consumer Behavior and Culture
€ 210,-
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Omschrijving
Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.
Specificaties
ISBN
9781544318158
Bindwijze
Hardcover
Verschijningsdatum
7 oktober 2019
Aantal pagina's
472 pagina's
Afmetingen
x x mm
Gewicht
—
Uitgeverij
SAGE Publications Ltd
Editie
3