Applied Strategic Marketing
A Step by Step Approach
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Omschrijving
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.
Specificaties
ISBN
9781138332089
Bindwijze
Paperback
Verschijningsdatum
8 maart 2019
Aantal pagina's
424 pagina's
Afmetingen
246 x 174 x 21 mm
Gewicht
961 gram
Uitgeverij
Taylor & Francis Group Limited
Editie
1