Fundamentals of Marketing
Fundamentals of Marketing
€ 61,75
Niet beschikbaar
Omschrijving
Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
Specificaties
ISBN
9780198748571
Bindwijze
Paperback
Verschijningsdatum
11 mei 2017
Aantal pagina's
408 pagina's
Afmetingen
192 x 246 x 16 mm
Gewicht
884 gram
Uitgeverij
Oxford University Press
Editie
—