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Marketing: An Introduction, Global Edition
€ 81,19
€ 77,13
with 5% discount
for students*
for students*
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Please note: a new edition has been published: Marketing: An Introduction -- Global Edition
Description
Marketing: An Introduction
shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The
15th Edition
featur...
Marketing: An Introduction
shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.
The
15th Edition
features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of-chapter exercises. With these, you'll get ample practice applying marketing concepts to real-world company scenarios.
Specifications
ISBN
9781292433103
Binding type
Paperback
Publication date
11 februari 2026
Number of pages
704 pages
Dimensions
277 x 217 x 28 mm
Weight
1755 grams
Publisher
Pearson Benelux B.V.
Edition
—
5% student discount
* Get a discount when purchasing two or more Dutch-language textbooks. Check the promotion terms