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Principles of Marketing
€ 78,67
€ 74,74
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for students*
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Description
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
Specifications
ISBN
9781292269566
Binding type
Paperback
Publication date
26 maart 2023
Number of pages
720 pages
Dimensions
275 x 212 x 27 mm
Weight
1492 grams
Publisher
Pearson
Edition
—
5% student discount
* Get a discount when purchasing two or more Dutch-language textbooks. Check the promotion terms