EN
NL
Global Marketing
€ 75,82
€ 72,03
with 5% discount
for students*
for students*
Ordered on working days before 23.00, delivered the same day
Also available second-hand
Condition: Very good
€ 71,95
Reserved!
Condition: Good
€ 54,49
Reserved!
Description
Learn and develop essential skills around core global marketing strategies.
Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level.
With a wealth of new and updated f...
Show full description
Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level.
With a wealth of new and updated f...
Learn and develop essential skills around core global marketing strategies.
Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level.
With a wealth of new and updated features, the book covers the latest technologies, trends and practices in Global Marketing, including AI, subscription-based pricing and omnichannel strategies.
Its numerous pedagogical features, clear structure and real-world applications make this book the definitive guide in global marketing and the most up-to-date text around the discipline.
Global Marketing, 8th Edition is the leading textbook for the work of marketers all around the world, ideal for undergraduate and postgraduate students studying international marketing, as well as any practitioners who wish to take their global marketing strategies to the next level.
With a wealth of new and updated features, the book covers the latest technologies, trends and practices in Global Marketing, including AI, subscription-based pricing and omnichannel strategies.
Its numerous pedagogical features, clear structure and real-world applications make this book the definitive guide in global marketing and the most up-to-date text around the discipline.
Specifications
ISBN
9781292251806
Binding type
Paperback
Publication date
11 maart 2020
Number of pages
808 pages
Dimensions
264 x 196 x 32 mm
Weight
1338 grams
Publisher
Pearson
Edition
—
5% student discount
* Get a discount when purchasing two or more Dutch-language textbooks. Check the promotion terms