EN
NL
Principles of Marketing for a Digital Age
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Description
Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook, which explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.
Specifications
ISBN
9781036201098
Binding type
Paperback
Publication date
11 december 2025
Number of pages
496 pages
Dimensions
246 x 189 x 28 mm
Weight
950 grams
Publisher
SAGE Publications Ltd
Edition
3
5% student discount
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